A series of official campaign videos for “Great Names for Great Britain”, this is the British tourism board’s largest campaign in China to date, running through April 2015. “Great Names for Great Britain” features a specially developed microsite where names for the 101 suggested points of interest can be submitted. Those with the most ‘loves’ will win prizes and have the chance to have their names recognised in Britain.

Press:

• http://www.telegraph.co.uk/news/earth/environment/tourism/11272911/Chinese-asked-to-name-British-attractions.html
• http://www.campaignbriefasia.com/2014/12/visitbritain-launches-campaign.html
• http://lbbonline.com/news/om-beijing-invites-china-to-rethink-great-names-for-great-britain/
• http://www.thedrum.com/news/2014/12/05/visitbritain-invites-chinese-tourists-give-new-chinese-names-uk-attractions
• http://www.marketingmagazine.co.uk/article/1325199/visitbritain-taps-chinese-nicknaming-habit-16m-oriental-campaign
• http://www.campaignlive.com/article/visitbritain-campaign-asks-chinese-tourists-rename-uk-attractions/1325313