VisitBritain

2014 campaign TVC

A Black and Cameron Productions (http://www.blackandcameron.com.cn) work directed by Tao Wright
for VisitBritain (http://www.greatnames.visitbritain.com/)

Production Credit: Interviewee/ Coordinator

 
This campaign has won 2 Cannes Gold Lions and 1 Silver in the PR category:
PR: DIGITAL & SOCIAL USE OF DIGITAL PLATFORMS
PR SECTORS TRAVEL, TOURISM & LEISURE
PR: DIGITAL & SOCIAL USE OF CO-CREATION & USER GENERATED CONTENT
 

Project info >>
bts_reactionA series of official campaign videos for “Great Names for Great Britain”, this is the British tourism board’s largest campaign in China to date, running through April 2015. “Great Names for Great Britain” features a specially developed microsite where names for the 101 suggested points of interest can be submitted. Those with the most ‘loves’ will win prizes and have the chance to have their names recognised in Britain.

Press:

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